Celebrity Endorsements : The effect on public!

Celebrity Endorsements are silently damaging the physical and physiological health of our generations. Several studies in USA indicates that, beyond doubt most of the fast foods and beverages endorsed by celebrities are not suitable for the health and wellness of common people. Most of these products are the prime reasons behind obesity and a lot of other issues.. Every year, thousands of parents bring their obese children to the urgent care clinic Watchung, where doctors have detected the cause of such problem among children is indulgence in unhealthy fast foods and cold drinks.

Celebrity endorsements

Most of the food and drinks endorsed by celebrities promoted through commercials and advertisements are unhealthy, according to the latest study by NYU researchers. As shameful as it seems, the study arguably states, since most of the stars promoting these products are popular among kids and teens, so be it taylor swift promoting "Coke" or pierce brosnan promoting "Pan bahar" or Beyoncé promoting Pepsi, teens are the most effected of the lot.

Some facts about obesity

Over the last two decades, the childhood obesity has doubled in this country, and the number has quadrupled for the adolescents. Over all, almost one-third of the younger generation in the USA are obese or overweight.

The problem doesn’t end with the increasing obese population in the USA. Obesity has been bringing many other diseases like diabetes, blood pressure, cardiovascular disease, and psychological problems.

Celebrity endorsements and obesity

According to psychologist, children and teenagers follow their favorite celebrities closely. They like to imitate the celebrities and use the products that their favorite movie stars, singers and sports persons use. But, the foodstuffs these celebrities endorse are mostly sugar laden,  high on fats or unhealthy overall, which naturally damage the organs and disturb the natural work procedure of the body.  Celebrities like Taylor Swift are involved in fast food endorsements, which lead to obesity and overweight. It is often found that the parents are typing in Google, the sentences like “urgent care near me” to take their obese children to a popular urgent care clinic for  treatments.

Why the fast foods and drinks are bad for health?

The endorsed products are bad for the human health for the following reasons :-

• Fast foods or junk foods and are full of calories. A normal sized fried patty burger provides more than 1200 calories, which is not good for metabolism and your immunity system.
• The vegetables and grains used in preparing fast foods or the chemicals used in drinks are contaminated with pesticides, which are severely harmful for the body.
• Refined sugar is mostly used in preparing junk foods and soft drinks. Refined sugar doesn’t have any food value; moreover, refined sugar impairs your immune system.
• Mostly hydrogenated fats are used to deep fry junk foods. Sources of hydrogenated fats are heated for some time in high temperature, when they undergo some chemical changes and become carcinogenic.
• Products like "Pan Masala" are not usual mouth fresheners which we typically use. It contains 'bettle nut' which can cancer as per WHO.

Thus, there is nothing good in these food products. People, especially younger generations are so moved by the celebrities that they don’t care about the harmful effects of such food substances. A few months of incessant indulgence in these food products may lead to multiple of health issues and severe health damage.